new natural™

The New Natural™ Comes Naturally

“We do not inherit the Earth from our ancestors. We borrow it from our children.” — Native American Proverb. 

Earth Day is an annual event where we recognize and celebrate our planet and show our support for environmental protection. At Sonäge, we don’t celebrate Earth Day and here’s why:

When we are confined to a label, we feel like we are being condemned to a category or segment that is not comparable or competitive to others. To append a verb with, “like a girl,” has historically been a derogatory marker associated with weakness and feebleness. A thoughtless label appointed by people who consciously or subconsciously want to quieten us.

In our industry we are labelled with words en vogue; “sustainable practices,” “clean living,” “green beauty,” etc., as if we have chosen to be an interesting, niche fad. And don’t get us wrong, these are not offensive words (much like the word “girl” itself is not a curse), but the intent is off.

We strive for a world where natural, non-toxic skincare and cosmetic products are the norm. Where sustainable practices are just business, clean living is just living and green beauty is just beauty.

Where Earth Day is not necessary because every day is a day to show gratitude and respect to our planet and its finite resources.

A cornerstone of our approach to The New Natural™ is to ensure that Sonäge products benefit both your skin and the environment. That’s why you’ll never find micro-beads, which can imbed in your pores and harm the environment, or harsh chemicals and toxins in our formulas.

We’ve replaced the standard petroleum products found in so many high-end beauty lines, petrolatum, silicone and dimethicone, with natural, biodegradable cold-pressed broccoli seed oil and meadowfoam flower seed oil. Instead of retinol, which causes excessive drying and flaking, we use gentle, effective moth bean seed extract to tighten pores, smooth wrinkles, de-age and refine the skin.

While most cosmetic cleansers rely on harsh and potentially irritating chemical sulfates to remove impurities from the skin, Sonäge uses a naturally-occurring, biodegradable amino acid surfactant, sarcosine, to clean, renew and remove the effects of environmental grime and pollution. You’ll never find fillers in Sonäge formulas, just pure, rich essential oils full of active nutrients to nourish and protect the skin. To keep Sonäge products fresh and stable, we don’t resort to chemical preservatives and known carcinogens like parabens, formaldehyde, and DMDM hydantoin, but staying true to our philosophy, borrow from nature’s bounty and use bitter orange, tea tree, burdock root, honeysuckle, all naturally-derived, sustainable alternatives.

It goes without saying, but we’ll say it anyway, that there is never animal testing at Sonäge. All our products are 100% cruelty free. Because we believe in keeping our carbon footprint as small as possible, we don’t use extra packaging or boxes with our products, and we print all of our usage recommendations directly on our bottles and jars to avoid adding to landfills. In all our shipping we use recycled paper and biodegradable filler, so that when our products arrive in your home, you can feel confident they are effective, natural and safe for your skin and our planet.

One thought on “The New Natural™ Comes Naturally”

  1. And THIS is precisely why I continue to use Sonage products. It’s a fine bonus that the skin care products I choose to use do their jobs and work as advertised. As long as Sonage maintains these high standards, I will be a Sonage customer.

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